If you are not participating in the digital part of a buyer’s journey you are increasingly invisible. This is especially true for firms selling hi-tech products and services.

This workshop will help you be more visible online, and employ digital tactics to attract, nurture and convert sales leads. You can achieve a more efficient sales process, freeing up your sales team to focus more on closing and less on lead generation.

The workshop is designed for sales and marketing leaders from New Zealand Hi-Tech companies, with responsibility for generating sales leads.

You will learn how to:

Describe inbound marketing principles and demonstrate how to apply them to sales and marketing.
Differentiate core technology options for implementing inbound marketing.
Create an inbound marketing plan focussed on generating sales leads.
List content ideas that are relevant to your buyer persona.
Measure the ROI of inbound marketing.

The workshop will include:

Best practice resources on aligning digital activities with your sales and marketing strategy, and an introduction to the digital marketing approach.
A discussion on the digital marketing technology stack.
Using an inbound marketing plan template to identify opportunities in your marketing and sales to become more inbound.
Case study discussions on the things you need to get right to achieve lead generation goals.
Content and discussion on how to measure success (key metrics, tools for gathering and reporting).

About Concentrate:

Concentrate is a global digital award-winning marketing agency that works with New Zealand’s best technology companies to generate qualified sales leads. From strategic marketing advice to lead generation services, Concentrate has been working with technology tall poppies since 2003 to help improve the efficiency of their sales process.

Concentrate is a Platinum Partner of HubSpot and New Zealand’s first Certified HubSpot Trainer.

Event details:

$140 incl. GST

1.30pm – 4.30pm

Wednesday 29 August 2018

EPIC Innovation – BNZ Lounge, Christchurch, New Zealand


Showcasing New Zealand Tech

Join a group of New Zealand Tech Alliance communities to celebrate the launch of the AI Forum’s research report, Artificial Intelligence: Shaping a Future New Zealand. Executive Director, Ben Reid will discuss key highlights, including the potential impact and opportunities for New Zealand. FinTechNZ’s Executive Director, James Brown will discuss the growth of the FinTech space and what FinTechNZ are planning over the next year.

Plus,    hear the latest news from the IoT AllianceEdTechNZTechWomen and more. NZTech CEO, Graeme Muller will also share an update and explore the vision for New Zealand as a digital nation.

Date: Thursday 17th May
5.00pm – 7.00pm
Location:  Canterbury Club Inc, 129 Cambridge Terrace, Christchurch

Tech summit to help prepare for unprecedented changes


Christchurch – Canterbury Tech is holding an important summit next month to help prepare for emerging and rapidly changing technologies which are redefining how New Zealanders will work and live in future.

New Zealand and the rest of the world is undergoing massive technology changes and Canterbury Tech chair Michael Trengrove says the September 15 summit in Christchurch will look at how these issues are beginning to affect people.
“Breakthroughs in fields like biotechnology, nanotechnology and artificial intelligence are occurring at such a pace that a future where you cannot distinguish between the natural and the artificial may be closer than we think,” Trengrove says.

“Billions of people around the world are using mobile devices that are millions of times more powerful than the computers that helped man land on the moon.

“Combining the increases in computer processing power with emerging technologies is one thing, but putting that in the hands of billions of connected people means endless possibilities and rapid change.

“Computational growth happens fast with capacity doubling every two years. Imagine what New Zealand would be like if we took all of today’s technologies and made them twice as capable – that could be our country in just two years.”

Trengrove says Canterbury is a region known for its ability to adapt when faced with adversity and as a cluster Canterbury Tech is keen to share knowledge, provoke new ideas and respond to the scale of change that lies ahead.

The Canterbury Tech Summit brings together New Zealand and international thought leaders and innovators to discuss what can be done to prepare for the fourth industrial revolution. Topics and exhibitions will include augmented reality, robotics, wearable technologies, guidance for startups, security in a world that doesn’t stop and the future of work.

Canterbury Tech is the longest running and largest non-profit regional networking group of its kind in New Zealand with more than 100 national and international tech firms and around 650 individuals engaged with the network.

To register visit:

Global Women’s Entrepreneurship Day (WED) breakfast.

Date: Thurs 19 Nov

Time: 7.30 – 9.00am

Location: EPIC Innovation

The guest speaker is Hannah Duder talking about her experiences at the 6th Global Entrepreneurship Summit in Kenya.  Claudia Batten will be beamed in from the US. Claudia is one of New Zealand’s best known female entrepreneur with a fascinating story involving squiggly lines among other things.

WED ignites women leaders, innovators, and entrepreneurs to initiate startups, drive economic expansion, and advance communities worldwide. Women’s Entrepreneurship Day brings awareness to the 250 million girls living in poverty globally that deserve to be elevated and given a chance in life, while simultaneously inspiring and empowering the 4 billion women on the planet.

The global event will be livestreamed to over 144 countries and 800 Universities and Colleges celebrating Women’s Entrepreneurship Day – reaching over 1.4 million people.

Register now for an inspiring event and be part of the global celebration of women entrepreneurs. –


“Doing business in the US” – free Seminar

Date: 18 November

Time: 3:00pm – 5:00pm

Location: TBC


Join U.S. Ambassador Mark Gilbert as he speaks to the New Zealand business community about SelectUSA.

  • The USA is the world’s largest and most productive market economy and is OPEN FOR BUSINESS
  • SelectUSA helps international businesses set up and grow in the United States of America
  • Hear from Investment & Business Development Specialists, Legal & Tax Advisors on a range of issues + the practical solutions available to SelectUSA clients.

> Seth Isenberg – Senior Investment Specialist, SelectUSA, Washington D.C.

> Norris Legal Consulting – Specialists in U.S. Business and Immigration Law

> U.S. Global Tax – Specialists in Tax Law & IRS – accredited tax agents; business accountants and advisors

> U.S. Commercial Service & U.S. Department of State officers based at the Consulate General in Auckland, who can assist with a range of business & economic matters.

Entry to this event is COMPLIMENTARY, by invitation only.

Click here to register

EdTech Connect Christchurch

You’re invited to join us at the EdTech Connect Event in Christchurch on 11th November.

This event provides an excellent opportunity to connect with peers who work in and around the New Zealand educational technology space.

At this event, NZTech CEO, Graeme Muller, will:

  • Share insights from recent international market research on market opportunities, growth rates and demand for edtech products and services like yours in offshore markets.
  • Update you on progress made in the first year of EdTechNZ, the national community for EdTech companies.

Date:            Wednesday 11 November 2015
Time:            5.30pm-7.30pm
Location:    The Mind Lab by Unitec, 24 Walker Street, Central Christchurch

Registration essential. RSVP Now


Health Start-up Weekend in Wellington


When: Friday, November 6 – 8, 2015, Event starts at 5:30 pm 

Where: Otago University, 23A Mein St, Newtown, Wellington

Although there have been health hackathons in the past, this will be the first Health Startup Weekend in NZ.

What is a Startup Weekend?  It’s where business people, entrepreneurs, developers and designers team up to form new businesses or turn a new idea in to reality, in the space of 54 hours.

Developers are the people who can do clever things with code and technology. Designers are those who can make things and experiences beautiful.  The non-technical people bring a business alive through business models, marketing, or other entrepreneurial voodoo including healthcare workers, researchers, policy folk, administrators, academics, health-techies and any others that work in the health sector .

The Health Startup Weekend (Wellington) website: has more details such as:

  • What is a Startup Weekend?
  • Who should come to a Startup Weekend?
  • Why do a Startup Weekend?
  • How do Startup Weekends work?

Sponsorship is important. It makes the weekend possible. There are four packages – $500, $1000, $2500 and $5000


Immigration & Settlement Seminar

Recruiting and Managing Migrant Staff for the Canterbury Recovery

DATE: Tuesday 3 November

TIME: 9:00am to 11:00am

VENUE: Quality Hotel Elms, 456 Papanui Road

Register: here

Join us at this FREE seminar for all Canterbury businesses that employ, or are looking to employ migrants, with specific focus on recruitment from the Philippines for the Canterbury Rebuild.

Mark Williams (Immigration Partner) and Rachael Mason (Associate) of Lane Neave, team up with Lana Hart of CECC and businesses that effectively retain migrant staff, to provide an immigration and settlement guide for employers of skilled migrant workers in Canterbury.

This seminar will:

  • Provide an update for employers regarding migrant recruitment, visa processing and recent trends in the changing Canterbury labour market
  • Discuss employer accreditation, transfer of labour under the new visa system,  and provide reflections on the new labour hire accreditation scheme five months on from its introduction
  • Give practical tips and advice to employers who recruit offshore migrants with respect to the issue of financial “bonding” of migrant workers (what costs you can and cannot bond)

At the seminar we will also be hearing from a panel of employers from different industry sectors with a wealth of experience in navigating the immigration process for employees.  The panel will address how they manage migrant recruitment and particular settlement issues (including the concept of bonding) to improve retention.

Canterbury Development Corporation Economic Update

Please join us for the Canterbury Development Corporation Economic Update 2015 on Friday 6 November.

The update will provide fresh insight and a local perspective on the Christchurch and Canterbury economies.

The presentation will examine topics including GDP growth rate, labour market and migration trends, and the region’s building activity. In addition, we will highlight emerging opportunities and their implications.

Please share this invitation with your key contacts.

Date:            Friday 6 November 2015
Time:           7.30am-9am, with a light breakfast provided
(doors open at 7.10am and presentation starts at 7.30am)
Venue:        Transitional Cathedral, 234 Hereford Street, Christchurch
RSVP:         Register here by 28 October 2015 (for catering purposes)

Hackathon for NZ creatives, developers and designers

A weekend hackathon for creatives, designers and coders, ready to take on the challenge of building and launching new web services and apps.

Where? Nature Hack takes place at a unique and secret location in Wellington

How? Apply as an individual or as a team of up to three people. All you need to bring is your laptop and an open mind. Nature Hack is free of charge.

When? 6th of November at 7 PM return 8th of November at 2 PM.

Get involved at
Deadline: October 21, 2015.