With an increase in digital marketing and social media, effective reputation and crisis management is considered to be more vital than ever before.
Asia-Pacific Professional Services Marketing Association (APSMA) is inviting Members and guests to a practical Reputation and Crisis Management seminar delivered by Amy Carter and Lucy Powell from Carter Price Rennie (CPR).
In this interactive seminar including:
• Current trends in crisis communications and reputation management
• What to do in a crisis from a communications and PR perspective
• Tips for reputation management in the fall out of negative publicity
• Examples of best and worst case scenarios
• The approaches you can use to ensure you have an effective reputation and crisis management strategy
Who should attend? Mid to senior level marketing and business development professionals as well as principals and directors who have an interest in the topic.
About the facilitators – Amy Carter and Lucy Powell have significant experience in crisis preparedness and communications and prior to consulting, working as in-house Communications Managers for high risk entities that included St John, Auckland Airport, Air New Zealand and Microsoft. More recently CPR played an integral role in the response communications following the Canterbury Earthquakes, providing crisis communications strategy and implementation for Civil Defence, the CDHB – Public Health Unit , both Waimakariri and Selwyn District Councils and the CERA’s predecessor, the Canterbury Earthquake Recovery Commission. CPR has provided Crisis Management simulations and advice for a range of clients including professional services partnerships, local government, state owned enterprise (SOEs), manufacturers, large infrastructure work sites and non-government organisations (NGOs).
Date: Wednesday 21 May 2014
Time: 4.45pm for a prompt 5.00pm start (followed by refreshments at approximately 6.00pm)
Venue: Grant Thornton, L3, 2 Hazeldean Road, Addington, Christchurch
Cost: APSMA member $45| Non-member $60
Please click here to book online (multiple enrolments available)