UXCHCH: Designing how it feels

In UX, we spend a lot of time thinking about flows, usability, and reducing friction. But people don’t remember a workflow; they remember how that workflow made them feel.

In this interactive session facilitated by Kathryn Ruge, we’ll explore the often-overlooked driver of user experience: emotion. Combining practical tools with behavioural insight, she’ll show us how emotions shape memory, decision-making, and our overall perception of a product or service.

Come along and learn how to:
• Think about UX in terms of emotion, not just usability
• Identify the feelings you want users to have (and not have)
• Spot unintended emotional friction in your designs
• Use a simple tool to bring emotional insight into your work
• Design experiences that are not just usable, but memorable

Due to the hands-on nature of this meetup, numbers are capped at 30 people in the room. As always, the session will be recorded and shared on our YouTube channel for those who can’t attend live.

About the Speaker
Kathryn is a leadership coach and consultant focused on improving people’s experience of work. Her coaching, workshops, and professional development programmes help people lead, relate, and get things done in team environments. She brings experience across a wide range of organisations and contexts in both the private and public sectors, and outside of work is completing a part-time Master’s in Psychology and Neuroscience while co-parenting two teenagers, one young adult, and two Border Collies.

Agenda
5:00pm • Doors open, networking + refreshments
5:30pm • Presentation starts
6:30pm • More networking
7:00pm • Event close

A big thank you to MadeCurious for providing the event space for us to meet. If you’re interested in what they do, check out their LinkedIn page.

MadeCurious HQ information:

• We have x2 mobility car parks available and wheelchair access into the building
• If you have any accessibility needs, please let us know so we can make sure to cater for them
• Limited car parking will be available onsite (MadeCurious. labelled signs) and ample street parking close by the office
• There is a bike shed at the back of the parking lot where you can park your bicycle.