August AI Meetup – Marketing & Comms with AI

Explore how AI is transforming Marketing & Comms in August’s Second Monday Meetup. Simon Rush and Nic Hendrie from Trimble will be sharing how enterprise marketing teams are accelerating campaign strategy with AI, while Caelan Huntress will be showing how to build a Brand Voice Kit that teaches AI to write in your unique voice. Drinks, demos, and practical takeaways included.

Meet up with your local AI community on the Second Monday of April at EPIC Innovation:

5:30–6:00 pm — Drinks & Networking
6:00–6:45 pm — Simon Rush & Nic Hendrie — Accelerating Marketing Strategy with AI
6:45–7:30 pm — Caelan Huntress — Build an AI Brand Voice Kit: Clone Your Voice with AI
7:30–8:00 pm — Drinks & Open Q&A

Accelerating Marketing Strategy with AI — Simon Rush & Nic Hendrie
This presentation will help you rethink your approach to marketing campaigns. Simon Rush and Nic Hendrie from Trimble will share a case study of how Trimble builds and executes always-on promotional campaigns through a Vertex-AI connected workflow.

This method can translate your campaign briefs into market research, strategy, tactical plans, and other deliverables in minutes, not months. They will also share why Trimble connected this workflow, how it supports non-prompters, and how built-in strategy critique can improve campaign quality without requiring every user to become a prompt engineer.

Key Points:
• How Trimble uses Vertex AI to accelerate marketing strategy
• Turning campaign briefs into research, strategy, and tactical plans
• Designing AI workflows for users without prompt engineering experience
• Adding automated critique, QA, review, and approval into campaign workflows

Who This Is For:

• AI-developers and AI-engineers considering Google AntiGravity, UX for non-prompters
• Marketing and business leaders who want to transform their buying process
• People considering the QA, review and approval process in vibe-coding workflows
• Anyone curious about real-world AI case studies

Build an AI Brand Voice Kit: Clone Your Voice with AI — Caelan Huntress
AI can write quickly. The harder question is whether it can write like you.
In this practical session, Caelan Huntress will show you how to build a Brand Voice Kit: a reusable set of examples, rules, tone markers, vocabulary patterns, and writing preferences that helps AI produce content in your unique voice.
You’ll learn how to capture the way you sound, train AI on your style, and use that system across emails, newsletters, social posts, articles, proposals, and internal communications.
Key Points:
• What a Brand Voice Kit is, and why it matters for marketing and communications
• How to capture tone, rhythm, vocabulary, structure, and personality
• How to train AI to write in a consistent brand voice
• How to use voice cloning prompts across different marketing channels
• How to invoke different voices through skills, CustomGPTs, and subagents
Who This Is For:
Marketers, communications professionals, founders, consultants, creators, business owners, and anyone who wants AI-generated content to sound less generic and more unmistakably human.

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When: Monday, 10 August, 5:30–8:00 pm
Where: EPIC Innovation, Christchurch
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Sponsored by the AI Coaching Academy. Come have some 🍻 beer and wine🍷 and raise a glass with your local AI Community!
https://ai-coaching.academy/