What I learnt (and unlearnt) moving from SaaS into Large Enterprise

Christchurch Meet Up

Irina has worked as a B2B marketer who has spent her career moving between fast-paced SaaS startups and large enterprise organisations across North America, New Zealand and Australia. She’s focused on the many aspects of growth marketing, SEO, content, brand, and digital strategy, with a strong focus on scaling marketing in complex environments.

In 2023 she took on a new challenge leading product marketing and adoption initiatives for UniMed – one of New Zealand’s largest health insurers.

At this Christchurch Tech Marketers NZ event, she’ll share what surprised her most when transitioning from SaaS into enterprise. What was useful to bring with her and what she says marketers should unlearn or adapt.

This will be a great event to understand different approaches to marketing – what fits one environment may not be right for another, and to share what you are seeing working or not in your current role.

There will be light nibbles and drinks and plenty of opportunities to network with other tech marketers.

Please RSVP by Friday 7 August so we know numbers for catering.

About Irina

Irina Smolina has worked as a B2B marketer in multiple countries across Europe, North America and Australia before landing in New Zealand in 2021. She is now the Digital Marketing Manager (Product & Growth Focus) for Unimed, one of NZ’s largest health insurers, with over 140,000 members and 500+ businesses to engage with.

https://epicinnovation.co.nz