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Unleash your creativity with the power of AI
September 25, 2019 @ 4:30 pm - 6:00 pm$15
An invitation has been extended to Canterbury Tech Members to join the NZ Tech Marketers at their next Christchurch event.
Unleash your creativity with the power of AI.
Marketing isn’t what it used to be. Today, you need to be the disruptor who marries creativity, data and technology –intelligently.
In our fast-paced digital world we are seeing the emergence of tech-savvy martech professionals who are embracing the shift from the attention economy to the emotion economy. Helping drive this change are big data, artificial intelligence, hyper-personalisation and agile workflows.
This presentation will shed light on the challenges, opportunities and capabilities of AI and data that marketing teams wrangle with every day. In particular, we’ll share the:
- AI insights and trends that are helping shape the future of marketing
- Tightened data security and hygiene needed to build more customer trust
- Real-word examples of how AI is being leveraged in marketing today
Isuru Fernando, Chief Design and Technology Officer for IBM New Zealand
Isuru is passionate about helping people and organisations use emerging technology to create magical solutions that improve the everyday. He’s currently a recognised thought leader and Chief Design and Technology Officer at IBM. He’s in the top 0.1% of IBM’s global talent and sits on the Worldwide Panel for Product Futures.
“I believe that AI will augment our intelligence in our very human endeavours. As it becomes more pervasive it is important that AI is human-centric, aligned with values and ethical principles that are inclusive, accountable and infused with trust.”