Competing against luck with Chris from Purple Shirt
Competing against luck: understanding the drivers of customer choice
Chris has a long and deep background in strategy and innovation. Chris cut his strategy teeth in the UK where he was a Partner in one of London’s leading strategy consultancies. He moved to New Zealand in 2000 and led various strategy teams for organisations like Vodafone, Vector and TelstraClear.
He moved to Australia in 2011 where he started to develop his expertise in the emerging field of innovation. He sharpened his innovation knowledge and skills studying under Professor Clayton Christensen (the godfather of modern innovation theory) at Harvard University and went on to lead one of Australia’s leading innovation consultancies where he helped organisations run innovation projects and build innovation capability.
Chris returned to Christchurch at the end of 2021 to lead the innovation practice of Purple Shirt, a UX design consultancy with offices in Auckland and Christchurch. In his spare time, you’ll find Chris either out on the water wing foiling or sailing or enjoying the winter skiing.
To read more about Purple Shirt and what they’re up to, head to their website: https://www.purpleshirt.co.nz/