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US company acquires augmented reality system from Kiwi firm Smudge

| Member Stories

We are delighted to share this article about Canterbury based firm Smudge Apps Ltd.

A Kiwi-made app which uses augmented reality (AR) to help retailers and restaurateurs visualise in-store elements before implementing them has been acquired by US firm InContext Solutions.

“Gone are the days of having to imagine what new elements might look like in a retail space. Now, retailers can see it for themselves in a totally immersive and realistic way.” Reuben Bijl, Smudge co-founder

You can read the full article by Divina Paredes (CIO New Zealand) here.

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